24th March 2016

Heber’s new approach to market

Heber has recently refreshed its approach to market to realign more closely with customers and target sectors.

The realignment allows better focus internally on the company’s key sectors of gaming, hydro and bespoke electronic design and manufacture as well as providing clearer routes to the company for customers and enquiries.

Les Ashton-Smith, Heber’s Managing Director comments: “We very strongly believe that by revisiting our approach and generating clearer focus internally on our key sectors we will be able to create even better, tailored solutions for our customers. We have a huge amount of sector expertise and knowledge within Heber and this new approach pulls together that knowledge to deliver to our customers and markets even more effectively.”

Along with the internal realignment, Heber has refreshed its external face through an updated website.

The new website is more user friendly allowing customers to navigate the site more quickly and easily. It is also a fresher and cleaner look. The website update also expands the e-commerce capability with customers now able to buy more products on line. This includes brand new Heber products such as the XTouch which can now be purchased through the web shop.

Wendy Holloway, Heber’s Sales and Marketing Executive comments: “So far, reaction to the website update has been really positive. The cleaner, fresher look and clearer signposting have been really well received and make it easier for us to showcase our products and expertise.”

If you would like to find out more about Heber’s new approach to the market or its design capabilities, please contact graham.jackson@heber.co.uk.

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